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Innocent Hearts Group Of Institutions Loharan Organized A Workshop On Google Ads For Students Of It Dept:Jalandhar

ਇੰਨੋਸੈਂਟ ਹਾਰਟਸ ਗਰੁੱਪ ਆਫ਼ ਇੰਸਟੀਚਿਊਸ਼ਨਜ਼, ਲੋਹਾਰਾਂ ਨੇ ਆਈ ਟੀ ਵਿਭਾਗ ਦੇ ਵਿਦਿਆਰਥੀਆਂ ਲਈ 'GOOGLE ADS' ਉੱਤੇ ਇੱਕ ਵਰਕਸ਼ਾਪ ਦਾ ਆਯੋਜਨ ਕੀਤਾ। ਰਿਸੋਰਸ ਪਰਸਨ ਸ਼੍ਰੀ ਸਰਵੇਸ਼ ਧੀਰ(ਆਈ.ਟੀ ਹੈੱਡ,ਐਡਸਕੌਨਿਕ, ਐਡਵਰਟਾਈਜ਼ਿੰਗ ਏਜੰਸੀ, ਜਲੰਧਰ)ਸਨ। ਸੈਸ਼ਨ ਵਿੱਚ, ਉਹਨਾਂ ਨੇ ਸਿਖਾਇਆ ਕਿ ਕਿਵੇਂ ਇੱਕ ਗੂਗਲ(Google) ਵਿਗਿਆਪਨ ਖਾਤਾ ਬਣਾਉਣਾ ਹੈ ਅਤੇ ਪਹਿਲੀ ਮੁਹਿੰਮ ਢਾਂਚੇ ਨੂੰ ਕਿਵੇਂ ਸਥਾਪਤ ਕਰਨਾ ਹੈ। ਉਹਨਾਂ ਨੇ ਦਿਖਾਇਆ ਕਿ ਕਿਵੇਂ ਵਿਗਿਆਪਨ ਸਮੂਹ ਬਣਾਉਣਾ ਹੈ, ਕੀਵਰਡ ਖੋਜ ਕਰਨਾ ਹੈ, ਦਰਸ਼ਕਾਂ ਨੂੰ ਨਿਸ਼ਾਨਾ ਬਣਾਉਣਾ ਹੈ ਅਤੇ ਵਿਗਿਆਪਨ ਕਿਵੇਂ ਲਿਖਣੇ ਹਨ। ਇਸ ਤੋਂ ਇਲਾਵਾ ਮੁਹਿੰਮ ਨੂੰ ਅਨੁਕੂਲ ਬਣਾਉਣ ਅਤੇ ਉਸਨੂੰ ਲਾਭਦਾਇਕ ਬਣਾਉਣ ਲਈ ਸਾਧਨਾਂ ਅਤੇ ਉਪਲੱਬਧ ਸੈਟਿੰਗਾਂ ਦੀ ਵਰਤੋਂ ਕਿਵੇਂ ਕਰਨੀ ਹੈ,ਦੇ ਬਾਰੇ ਵਿੱਚ ਵੀ ਦੱਸਿਆ ਗਿਆ। ਵਰਕਸ਼ਾਪ ਵਿੱਚ ਸ੍ਰੀ ਰਾਹੁਲ ਜੈਨ, (ਡਿਪਟੀ ਡਾਇਰੈਕਟਰ-ਸਕੂਲਜ ਅਤੇ ਕਾਲਜਿਜ),ਸ੍ਰੀਮਤੀ ਪੁਨੀਤ ਕੁਮਾਰੀ (ਐੱਚਓਡੀ ਆਈਟੀ ਵਿਭਾਗ), ਟੀਚਿੰਗ ਫੈਕਲਿਟੀ ਦੇ ਮੈਂਬਰਾਂ ਨੇ ਭਾਗ ਲਿਆ।

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